What many observers failed to anticipate is the pace of adoption. Starting with early pilots, the industry has seen rapid scaling in emerging market.

An important finding comes from recent research: what succeeded yesterday rarely succeeds now or tomorrow.

The difference between winners and losers increasingly comes down to how quickly organizations can adapt their practices.

What traditional thinkers failed to anticipate is the speed of change. From limited implementations, the industry has seen significant growth across the broader market.

Key Insights

• Emerging standards are transforming the manner in which companies approach data privacy.
• Legacy strategies about performance require comprehensive revision.
• Investment in skill development will likely prove more consequential than chasing trendy technologies.